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Instructor: MASS Group Trainer
Digital Marketing with AI is an advanced and practical course designed to blend traditional digital marketing strategies with the power of Artificial Intelligence (AI). This course empowers learners to run smarter campaigns, generate personalized content, automate repetitive tasks, and gain deep insights through AI-driven tools and analytics.
From SEO and social media marketing to AI content generation and predictive analytics, learners will explore how AI enhances customer targeting, engagement, and conversion in the digital landscape. Real-time projects and case studies will ensure hands-on exposure to tools like ChatGPT, Canva AI, Google Ads AI, Meta Ads, and automation platforms.
Fundamentals of Digital Marketing
Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)
Google Ads (Search, Display, Video, Shopping)
Search Engine Optimization (SEO)
Email & Affiliate Marketing
Content Marketing using AI tools (ChatGPT, Jasper, Copy.ai)
AI-powered Automation (Zapier, Chatbots, CRM integrations)
Data Analytics with Google Analytics & AI tools
Campaign Optimization with Predictive AI
Real-Time Projects + Landing Page & Funnel Building
Marketing professionals and entrepreneurs
Business owners looking to grow online
Students aiming to enter the digital marketing industry
Freelancers and career switchers targeting AI-powered marketing roles
Launch, manage, and scale digital campaigns across platforms
Use AI tools to generate content, automate marketing, and analyze customer behavior
Develop data-driven strategies to increase traffic, leads, and conversions
Master tools like ChatGPT, Canva AI, Google Ads, Meta Business Suite, and more
Build a digital portfolio with real-time projects and certifications
Introduction to Digital & Traditional Marketing
Marketing Channels, Mix, SWOT
Customer-Centric Marketing
Market Research & Segmentation
Digital Marketing Trends and Communication Strategies
Introduction to Website Design
Types of Websites & UI/UX Principles
Domain, Hosting, Setup, Contact Forms
Landing Pages vs Websites
Tools for Landing Page Design and Thank You Pages
Lead Generation with Drift (AI Chatbots)
Personalized Email Campaigns with AI
Predictive Analytics for Segmentation
Marketing Automation Workflows
CRM Integrations & Funnel Building
Search Engine Basics & Google Algorithms
On-Page SEO (Keywords, Meta Tags, Linking)
Technical SEO (Schema, Robots.txt, Sitemaps)
Content SEO with AI tools
Google Search Console & Website Audit
Google Ads Overview (Search, Display, Video, Shopping)
Campaign Creation & Management
Budgeting, Bidding, Conversion Tracking
Google Analytics Integration
Ad Copy Ideation using AI Tools
Facebook, Instagram, LinkedIn, YouTube, Quora, Pinterest Marketing
Social Media Optimization Techniques
Ad Campaign Creation (Meta, Instagram, YouTube, etc.)
Facebook Pixel, Instagram Stories & Reels
LinkedIn Lead Generation Strategies
AI Tools for Creatives (Images, Videos, Ebooks)
AI-Based Graphic Design Tools (e.g., Canva AI)
Video & Presentation Tools with AI
Advance Excel + AI Dashboards
Data Visualization & Analytics Tools
Role of AI in SEO, SEM, and Content Creation
Use of ChatGPT, Quillbot, DALL·E, NLP tools
Case Studies on AI in Digital Campaigns
Marketing Automation via WhatsApp & Bots
Final Project: Launch and Review of a Live Campaign
1 Fully Live Campaign (Google or Meta Ads)
AI-Powered Landing Page
Content Calendar + Ad Copies
Resume & Portfolio for Freelancing/Jobs
Certification of Completion
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